One Night at New Museum
- Rochambeau, the growing menswear brand, fast becoming known for its ongoing contemporary art collaborations, unveiled an exclusive retail partnership with the new museum on Friday, September 7, 2018. Powered by Avery Dennison, the experience featured a unique participatory showcase featuring a new sculptural installation by Aaron curry in the ground floor window, as well as a full-scale takeover of the museum’s lobby, which was transformed for one night only with striking Avery Dennison vinyl graphics. As guests enter the museum, they will enjoy an immersive, interactive experience where they can create their own bespoke artwork to scan and share.
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